Why PharmaConnect Is the Smarter Choice for HCP Engagement
Only pay for what truly matters…active HCP engagement that drives real behavioral change.
In today’s competitive vendor landscape, impressions are cheap—but impact is rare. PharmaConnect guarantees your brand reaches target healthcare professionals (HCPs) when it counts, and you only pay when they actively engage with your content. That’s not just efficient—it’s transformative.
According to a recent third-party analysis using a standardized engagement definition, PharmaConnect delivers 4x more verified target HCP engagements than competitors, at a Net Cost Per Engagement (CPE) that’s 72% lower than the industry average.
Let’s explore how and why.
Built for Outcomes, Not Just Outreach
Your brand teams have options—but results speak louder than reach. As a Preferred Partner of CMI for over a decade, and with a 40+ year legacy of trust among physicians, PharmaConnect has earned its reputation as a dependable, performance-driven media partner.
Through ConnectRx.com, PharmaConnect connects HCPs and life science brands in real time, embedding relevant content at the exact moments HCPs make key clinical decisions.
Guaranteed Engagement. Risk-Free Investment.
PharmaConnect’s pay-for-performance model eliminates risk while maximizing impact. Our Engagement Page Program—and our new interactive HCP Quiz tool—guarantee your most important assets reach verified, targeted HCPs who take action.
What counts as an active engagement? Videos, savings and support resources, KOL insights, clinical tools, speaker programs, and rep follow-up links—each one validated and measurable. Not passive browsing—real interactions that change prescribing behavior.
Deep Engagement, Not Empty Impressions
Unlike other partners, PharmaConnect gives impressions away for free. Why? Because impressions don’t drive prescription lift—engagement does.
With no added cost, you’ll receive full access to:
- Email campaigns
- Display banners
- Contextual keyword search placements
- On-platform lookups
- Print integrations
- And more
All included. All value-added.
Our programs are fully scalable to your budget and audience, and easily customized by therapeutic area, message, or target segment, geography —ensuring the right message reaches the right HCP at the right moment.
Actionable Insights. Measurable ROI.
PharmaConnect delivers full PLD and aggregate data access for every campaign, empowering your team to:
- Optimize future programs
- Analyze HCP preferences and behaviors
- Inform brand strategy with real-world feedback
The Bottom Line
If you’re investing in HCP media, you deserve a partner that delivers more than impressions. Choose the only platform where:
- You only pay for proven engagement
- Your CPE is dramatically lower
- Your message drives real, measurable Rx lift
PharmaConnect isn’t just another media partner—it’s a smarter, ROI-driven strategy for HCP engagement.
Let’s make your next campaign your most effective yet.